Ultracasual Android Games in Brazil: A Q4 2020 Overview

The ultracasual gaming category has seen some interesting trends in Brazil during the fourth quarter of 2020. Sensor Tower provides a closer look at the top 5 ultracasual Android games, focusing on downloads and weekly active users, as revenue data for most apps were negligible.

Acrylic Nails! by CrazyLabs LTD showed an impressive surge in downloads, starting from around 15 thousand in late September to reaching a peak of over 500 thousand in mid-December. The weekly active users followed a similar trajectory, escalating from roughly 10 thousand to over 900 thousand in the same period.

Slime Simulator ASMR DIY Games experienced a stable download rate throughout the quarter, with numbers generally hovering around 70 thousand per week. The weekly active users remained robust as well, with figures mostly maintaining above 190 thousand, peaking at over 220 thousand in late October.

For Paint Dropper: draw puzzle, downloads saw a decline from 100 thousand at the beginning of the quarter to around 64 thousand by the end. The weekly active users mirrored this decline, dropping from approximately 190 thousand to under 90 thousand.

Zynga's Build Roads had a variable quarter, with downloads peaking at around 140 thousand in early October but falling to just under 14 thousand by the year's end. The active users peaked at over 150 thousand in early October and saw a decrease to around 22 thousand by the end of December.

Lastly, Demolish! by VOODOO witnessed a downward trend in downloads, starting at over 200 thousand in early October and descending to 40 thousand by the close of December. Weekly active users started strong at over 320 thousand but experienced a drop, ending the quarter at just under 100 thousand.

For more insights and detailed analytics, Sensor Tower's platform remains the go-to source for app performance data.